All projects
Retail Experience
Shop-in-Shop Essent
For Essent I animated the screens behind their new shop-in-shop retail concept, using digital signage and AV technology to guide both existing and potential customers.
The store had three distinct zones — window, browse, and advice — and each needed a different tempo. The window pulls you in, the browse wall explains, and the advisor desk supports a live conversation.
I designed one motion language that stretches across all three: the same easing curves and colour transitions, but paced from energetic to calm as you move deeper into the store.
Because staff update tariffs and offers regularly, everything ships as templated compositions with locked-off brand elements and editable data layers.
