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Experience Center
Van Mossel HQ
Van Mossel opened its new HQ in Waalwijk in 2023. Alongside an impressive physical timeline, they built a history wall that blends past and future through print and screens.
The wall spans decades of company history, so the challenge was to make dynamic content sit comfortably next to fixed print without either one shouting louder.
I treated the screens as windows rather than billboards — slow parallax, archival grain, and transitions that feel like turning a page instead of cutting to a new ad.
Each decade section carries its own colour grade, subtly shifting from warm archival tones to the cool contemporary palette as you walk the length of the wall.
